Anneli Blundell
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Anneli Blundell

Anneli has enjoyed over 15 years in management, leadership and consulting roles across several industries and brings to her clients a recognised expertise in the field of below conscious communications, and the identification of motivational drivers in the workplace.

Anneli assists companies to better understand why their people do what they do and how to get the best out of them, by working with Language and Behaviour (LAB) Patterns – the below conscious drivers of motivation. She is the only Australian qualified Trainer and Consultant in both the iWAM (Inventory of Work Attitudes and Motivations) and LAB Profiling tools (Language and Behaviour) – both aimed at decoding below conscious motivations through the study of language patterns.

Fueled by her passion for the study of interpersonal dynamics and communication mastery, Anneli offers her expertise to clients through behavioural change consulting services, including motivational mapping, profiling, communication training and professional coaching.

Anneli was delighted to be named a finalist in the 2010 ‘Coach of the Year’ Awards for ANZI Coaching and was humbled and honoured by the support she received for her nomination from clients and colleagues alike. She was also invited to present a case study on “Mapping the motivations of Executive Leaders” at the 2010 Global iWAM Conference in Chicago.


  • Bachelor of Business (HR Major)
  • Diploma of Life Coaching
  • Certificate IV in Life Coaching (Advanced Practitioner)
  • Certified iWAM Trainer and Profiling Practitioner (Inventory for Work Attitude and Motivation)
  • Certified LAB Profile Consultant and Trainer (Language and Behaviour)
  • Certified Results Coach of Neuro Linguistic Programming (NLP)
  • Certificate IV in Workplace Training and Assessment
  • Certificate IV in Project Management
  • Associate Certified Coach with the International Coach Federation (ICF)
  • Accredited Master Coach with Australian & New Zealand Institute of Coaching (ANZIC)

Memberships and Awards

  • Corporate Member of Australian Human Resource Institute (AHRI)
  • Member of Organisational Development Australia (ODA)
  • 2010 ‘Coach of the Year’ Finalist, ANZI Coaching
  • 2009 Secretary of the ICF Victoria
  • 2009 MCEI (Marketing Awards) Judge
  • 2008 MCEI Winner – Professional Achievement Category