Marketing is fundamental to business success. Peter Drucker, the father of modern management is quoted as saying “the purpose of a company is to create and keep a customer”. It is that simple.
As many of you know my work experience is varied but the foundation of where I have come from is the professional services environment working as an insurance lawyer both inhouse and in private practice.
I was a good lawyer, yet the one thing I was never really exposed to in a formal sense was marketing. More…
