If you did your marketing autopsy and think you have some work to do, but don’t want to do it on your own there are a number of people out there who can help you. More…
Monthly Archive for March, 2009
Marketing is fundamental to business success. Peter Drucker, the father of modern management is quoted as saying “the purpose of a company is to create and keep a customer”. It is that simple.
As many of you know my work experience is varied but the foundation of where I have come from is the professional services environment working as an insurance lawyer both inhouse and in private practice.
I was a good lawyer, yet the one thing I was never really exposed to in a formal sense was marketing. More…
I recently gave a presentation to a law firm on ‘file management’. As the HR Manager introduced me and the topic, she rolled her eyes emphasising the challenge I had ahead of me in presenting this very dry topic.
Whilst her introduction meant I had to work a bit harder at the outset to engage my audience, I could hardly be critical of her as I had the same reaction (albeit internally) when initially asked to speak on it. How was I going to make this topic interesting and engaging? More…
